If the people behind Grab Your Wallet wanted to put a dent in the Trump family pockets with their organized boycott of Ivanka’s fashion products, they may soon be sorry they ever made a peep. Because while companies like Nordstrom have dropped Ivanka Trump’s brand, sales reports show that her clothing and accessories company is bringing in more money than ever before. So either that Kellyanne Conway plug was one of the most effective celebrity endorsements of all time, or Trump supporters are rushing to support the First Daughter with their paychecks.
“Since the beginning of February, they were some of the best performing weeks in the history of the brand,” said Abigail Klem, who runs the fashion brand. In an interview with the website Refinery29, Klem said there had been a tremendous surge in sales over the last four weeks. “For several different retailers, Ivanka Trump was a top performer online, and in some of the categories it was the best performance ever.”
T.J. Maxx, Marshalls, and Niemen Marcus have joined Nordstrom in distancing themselves from Ivanka’s products, but it appears that retailers who stuck by the line despite the political controversy are being heavily rewarded for their loyalty. In their interview with Klem, Refinery29 revealed that online aggregators show sales of Ivanka Trump merchandise rose 346% from January to February.
This, along with the sales figures of Jackie Evancho and that brave singer who wore the MAGA dress at the Grammys, should demonstrate conclusively that many Americans are dying to hand their money over to people who don’t buckle to liberal pressure. It’s beyond politics, almost. There are millions of people who are just sick to death of everyone in the media pretending like there’s only one “acceptable” way to feel about Donald Trump. This is the retail equivalent of what happened in November: When the silent majority speaks, it doesn’t always require a microphone or a soapbox. This is why the liberal media establishment keeps getting surprised.
Hopefully, the full ramifications of this will go way beyond a handful of minor celebrities and the president’s daughter. If it extends to companies that cooperate with Trump and make a concerted effort to bring jobs back into the country, we could see a snowball effect that is part politics and part patriotism. And that, in turn, could send our economy soaring to heights unknown.
We’ll see which CEOs are bold enough to take the chance.