In a world where even Gillette razors is trading “wokeness” for profits, one might be able to count on NASCAR, of all corporations, to remain true to a certain spirit of American freedom. Race car driving is, after all, a sport largely watched by Republicans and conservatives – a group that has little patience for identity politics, leftist ideals, or gun-grabbing Democrats. But apparently no one will remain unscathed in these culture wars, because we learned this week that NASCAR is rejecting advertisements that feature guns in any way.
“Dark Storm Industries said an ad it submitted featuring one of the company’s AR-15s was rejected and online retailer K-Var Corp. said an ad featuring an AK-47 and 9mm handgun was also rejected,” the Washington Free Beacon reported. “Both said a NASCAR advertising agency solicited ads from them for NASCAR publications. They submitted ads but were told NASCAR would not accept them.”
That’s a real slap in the face, huh? Hey, you guys want to advertise with us? Cool, send something in! Oh, no, we won’t accept this.
“NASCAR decided to turn their back on their customer base, joining the likes of Yeti, Dick’s and Under Armour,” Dark Storm Industries said in a statement. “We were approached by a NASCAR publication eager to earn our business, but after submitting our ad it was immediately rejected, stating that we cannot depict ‘assault weapons’… whatever those are.
“We resubmitted the ad after adding a large ‘CENSORED’ bar over the rifle, with a tag reading ‘This publication rejected our ad.’ This too was rejected by NASCAR,” revealed the company. “They said they did not like that we called them out. We resubmitted a third time, with a tag line reading ‘Visit www.Dark-Storm.com to find out why!’ This was again rejected. They did not like the words ‘FIND OUT WHY.’ As we have learned, NASCAR has made a ‘gradual shift’ but this doesn’t seem very gradual to us. It seems as though NASCAR has turned their back on the overwhelming majority of their fan base in the most embarrassing way possible.”
As for the other company – K-VAR – they too were working with National Event Publications, which is the agency that chooses ads for NASCAR’s publications. But when K-Var submitted their ads, the art director from NEP had some bad news.
“We just heard back from NASCAR on a number of gun related ads and unfortunately due to a gradual shift in their position on guns, these ads must be edited/changed — especially those that are depicted as assault style rifles/sniper rifles,” said the NEP art director. “They are still open to some ads featuring some of the less controversial gun accessories, concealed carry, or classes. Can you supply a new ad that would fit more along these guidelines? NASCAR will then review again.”
Radio host Mark Walters, upon hearing of NASCAR’s gun awakening, was not optimistic about the sport’s future.
“Go ahead NASCAR, try to fill the stands with a bunch of David Hogg, Moms Demand Action, Everytown for Gun Safety, urban, progressive, skinny jean wearing, soy sipping, man-bun wearing, Antifa loving, gun-hating socialists,” Walters wrote. “I won’t be around to see how that turns out for you.”
We can all probably guess.