It’s a mystery that even HarperCollins is eager to solve. Ted Cruz’s new book, A Time for Truth, has been selling like hotcakes since its release in late June. According to hardcover sales figures, the presidential candidate’s book has sold nearly 12,000 copies since hitting the bookshelves. But despite the fact that it has outsold 18 out of the 20 books on the New York Times Bestseller’s List, it is strangely missing from that list.
When Cruz’s publisher sent an inquiry to the Times, the newspaper responded with an explanation that explained exactly nothing. “We have uniform standards that we apply to our bestseller list, which includes an analysis of book sales that goes beyond simply the number of books sold,” said Times spokeswoman Eileen Murphy. “This book didn’t meet that standard this week.”
When asked for clarification, Murphy said, “Our goal is that the list reflect authentic best sellers, so we look at and analyze not just numbers, but patterns of sales for every book.”
Several conservative books populate the Times list, including the latest works from Ann Coulter, Rand Paul, and Marco Rubio. And since the Times isn’t going to give out their patented algorithm for determining the top 20, Cruz’s omission will likely remain a mystery. It’s not his political viewpoint, clearly. Nor is it the fact that he’s running for president. But there is ample reason to suspect that something fishy is going on here.
Perhaps it’s something about Cruz specifically. He’s arguably the most conservative candidate in the GOP race, and he doesn’t bring with him the sensationalist baggage of a Donald Trump. He’s not exactly tearing up the polls, but a top spot on the bestseller’s list could easily drum up some momentum. His hardline brand of conservatism appeals to many in the Republican base, and that’s exactly what scares those who are driven by a liberal agenda. Cruz is eloquent, highly intelligent, and politically savvy. He’s a threat, in other words.
The Media Illusion
We may never know exactly why the New York Times chose to leave Cruz off the list, but this little mystery tells us one thing: we must take every popularity measure that comes from the mainstream media with a grain of salt. Bestseller lists, Nielsen ratings, political polls, the list goes on and on. Everything these leftist companies do comes with a side helping of agenda. We may not always know exactly what that agenda is, but it is always there. Always working. Always tainting the information we get.
As more and more people leave the mainstream media behind for sources that aren’t afraid to peel back the curtain, the power of NBC, the New York Times, and other such outlets will shrink. And whether you’re a liberal, a conservative, or an independent, that can only be a good thing. There may be no such thing as a singular, indisputable version of the facts, but we can get a lot closer to it than we’ve been getting.
A time for truth, indeed.